Doritos: Valet

Doritos: They raise your car insurance premium.

On YouTube the official description of this video from Doritos is:

"What happens when you bite into a bag of bold? Something crunchy and unexpected."

If by "crunchy and unexpected" the ad meant "tempt three people, including a sworn defender of the law, into committing a felony," it certainly delivered.

Just one more Dorito.

So we have a young man with his whole life ahead of him. He's keeping his head down, and he's working. He may have a bright future ahead of him. All of that changes when he tries Doritos.

Now he's stolen a car and is speeding through busy public streets without a care for anyone that he could hurt. All his work, all his time spent at community college to pull himself up from poverty, all of that is forgotten once he's had a taste of the Doritos.

All that matters now is the pursuit of more Doritos. He has to keep the high going.

And he's not alone. Others fall victim to the same trap and end up in the same boat — or car in this case — including a police officer. It just goes to show that when Doritos are concerned, anyone can be affected.

Sound familiar? Perhaps like a metaphor for something?

If you're not a Breaking Bad fan, the blue stuff falling at the end is meth.

Doritos are bad, m'kay.

"Hey, let's make an ad comparing our product to a life-destroying, illegal drug," said one Frito-Lay employee.

"Let's show an example of how Dorito use will lead consumers inevitably to ruin!" said another.

"Great ideas, everyone. I brought in a copy of the horribly depressing drug addiction tale Requiem for a Dream so we can watch it for ideas. I especially think the ending has a lot of material we can use," said the project manager.

I'm assuming that's how the planning meeting for this ad went. It boggles my mind that someone thought this was a good idea. 

Maybe they all had a few too many Doritos before that meeting.