Japanese Ronald McDonald has a hot daughter.
Today we're looking at an ad for the Tomato McGrand, a sandwich released in Japan in — well, no one really cares about that. There's lots of sex appeal here, because a sexy body is what you naturally think about when you think of a regular fast food consumer.
The real questions here are when did Ronald McDonald get a daughter and how does she look like that if she routinely eats at her father's establishments?
Another set of questions: If this is a Japanese only ad, then why is she white? Does this mean Ronald McDonald lacks an Asian fetish?
How will this affect the stock values of companies that deal exclusively in the lucrative "Asian Clown Girl" pornography niche market? Should I sell off my shares before this revelation potentially crashes the market?
Okay, maybe that's enough questions for now.
Eating at McDonald's makes you skinny.
Some of the questions asked really can't be answered — and probably shouldn't have been brought up in the first place — but there is one that can be examined. Why is that woman so thin?
Well, the ad does go for sex appeal, and "fatties" — i.e. those not underweight — don't meet the Western mainstream standard of beauty. I know nothing about beauty standards in Japan, but I'd be willing to take a wild guess and say that if theirs were different before, their media mainstream has worked hard to erode those standards and replace them with ours.
Besides that, Ronald McDonald having a daughter that looks like she has an eating disorder shows us how all those "fast food is going to murder your heart and turn you into an amorphous blob" naysayers are wrong.
She eats at McDonald's every day and looks like this, says the ad. The same could be true for you!
Seems legit, right?
This is an interesting ad to critique. It is interesting to see how cultural overlap occurs with "American" food in other cultures. My guess as to why the young, Miss McDonald is white is because McDonald's is seen as American and she is symbolic of how Japanese view an idealized Western Woman. It is like looking into a mirror to see how others view us.
ReplyDeleteIt also may make you stop and think the next time you see a Japanese restaurant with a picture of a Geisha girl on the advert.
It truly is amazing of what companies will come up with. However this does change the face of McDonalds. Many people are freaked out by clowns, so that could have been something keeping them away. Now, especially men, have a reason to eat there (at least in Japan)!
ReplyDeleteDon't be silly; she's thin because there's tomato on the burger.
ReplyDeleteDr C
I really enjoyed your ad this week. I agree with Josh its really interesting to see how things overlap and are perceived in different cultures. As far as her eating McDonalds, I don't think she's exactly the big mac type.
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